Should you just copy successful people – or try to be different?

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In our quest for success, we often imitate others who are already successful, hoping to duplicate what they’ve already done. And while modeling others is indeed an excellent success tactic, it results in numerous people in the same niche all doing the same things with very little differentiation. Obviously it’s difficult to attract attention or … Read more

How to turn your Negatives into Positives!

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Here’s another startling example of doing the opposite: Brian O’dea posted the following ad when looking for work: Employment Wanted -Former Marijuana Smuggler Having successfully completed a ten year sentence, incident-free, for importing 75 tons of marijuana into the United States. I am now seeking a legal and legitimate means to support my self and … Read more

How to Get People Tweeting About Your Product

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Take a lesson from the Kraft marketing handbook, add you own twist and see what happens. Kraft ran a Twitter promotion in which the company identified pairs of people tweeting about Kraft Macaroni and Cheese and then contacted them, awarding prizes to the first to respond. This simple campaign garnered 1.5 MILLION tweets, yet it … Read more

Guy Quits his Job to Play Starcraft 2 – Clears $5,000 a month!

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This story is a few years old now but the lessons it teaches about following your dream and starting your own business are just as true today Steven Bonnell didn’t want to clean carpets anymore – he just wanted to stay home and play his favorite video game, Starcraft 2. And not only is he … Read more