I’ve recently been listening to a variety of personal development audio books while out walking with my dog and I have found it really helpful with trying to understand what makes people tick and why they do certain things.
One of my favorite audio books so far has been Rich Dad, Poor Dad by Robert Kiyosaki. It’s just packed full of “Ah-ha” moments and it’s a fascinating insight into entrepreneurship.
I started looking for more of his stuff and I just came across something which I thought was interesting and I just wanted to share it with you here.
Robert Kiyosaki says, “A statement closes the mind, a question opens the mind.”
Statements such as…
“I can’t afford it. I can’t do it. I don’t know how to do it.”
…will close your mind and keep you exactly where you are.
But questions such as…
“How can I afford it? How can I do it? How can I find the answers?”
…will open your mind and allow you to move forward.
Everything is an Affirmation
What if every single thing you say is actually an affirmation?
For example, “I can’t. I’ll try. I don’t see how. I’m no good at this.”
All of those are reaffirming something negative you believe. But it’s just a belief. What if you chose to believe something else?
“I can and I will. I’m doing it. I can see myself being successful. I’m discovering how to do this.”
Be careful of the words you speak, because everything you say is either affirming the positive or the negative in your life.
And you always get more of what you affirm.
Sell the Ideal and People will Buy
Have you noticed that a rather large percentage of your customers don’t actually USE your products?
You’re selling a viable product that guides your customers to a specific outcome, such as making money or losing weight.
And some of your customer buy just about every product you produce. But… they don’t use your products…
Which has you scratching your head and wondering if you’re doing something wrong.
For some people, the act of buying a product is enough for them. They feel like they have taken action on losing weight or making money, and they are satisfied. They think they will use the product… later. They will get to it… later… When they have time.
But of course, they never do. Then you advertise a new product, and they buy that one, too, even though they didn’t use the first one.
This is why you can offer personal help as a bonus to your product and not get overwhelmed by requests. 80-95% of people will never actually ask for your help.
The simple act of purchasing your product makes people feel good. And buying upsells makes them feel even better. They convince themselves they are starting on their journey to getting the result you promise, and for today that’s enough.
The more you sell the ideal scenario – losing the weight, making the money, etc. – the more people will buy. And while you would like to help every customer with your products, it simply isn’t going to happen.
You’re offering a lot of value with your products, and what people do with those products is up to them.
Take their money and accept this simple reality: What they do, or don’t do with your product isn’t something you can control.
As long as you have been completely honest and upfront about everything to do with the product then you have done a good job.