Take a lesson from the Kraft marketing handbook, add you own twist and see what happens. Kraft ran a Twitter promotion in which the company identified pairs of people tweeting about Kraft Macaroni and Cheese and then contacted them, awarding prizes to the first to respond. This simple campaign garnered 1.5 MILLION tweets, yet it only cost the company awards of t-shirts and boxes of Mack and Cheese.
Now the company is trying something new: Turning the best Macaroni and Cheese tweets into commercials that run the same evening as the tweets were sent.
And while you might not be ready for prime-time, these ideas can easily be adapted to your own business. In the case of the first campaign, simply offer free downloads to the winners, or physically male them CD’s or DVD’s.
As to turning tweets into same day ads, why not put the best tweets about your products on the home page of your website and make the tweeters “famous” for a day? You could even incorporate your favorite tweets right into your sales materials, videos and books. Lots of people want to see their name in print, and it will cost you next to nothing to create your own viral tweeting campaigns.
For more information on the Kraft Macroni and Cheese Twitter campaigns, click here:
And to see an ad created the same day from a tweet and shown on Conan, along with 2 more same-day ads, click here: