…regardless of whether they’re written blog posts or video blog posts. And this can even work on pre-launch videos for your new product launch. You’ve got traffic, you create great blog posts – and yet only a handful of people bother to comment. Frustrating, isn’t it? You work hard to make a great blog post … Read more
Blogging can be a great way to position yourself as an authority and create customer loyalty – if you’re willing to devote the time necessary. Forgo the advertorial dribble. Decades ago some bright entrepreneur realized that if he wrote his sales copy to look like an editorial, he’d get more readers and more sales. Thus … Read more
You already know how important content is for communicating your message, getting traffic and making sales. But you might be overlooking a few things that makes your content truly great… Write for your readers, NOT for the search engines. Sometimes we get so caught up in optimizing our content for SEO that we forget we’re … Read more