Should you just copy successful people – or try to be different?

In our quest for success, we often imitate others who are already successful, hoping to duplicate what they’ve already done. And while modeling others is indeed an excellent success tactic, it results in numerous people in the same niche all doing the same things with very little differentiation. Obviously it’s difficult to attract attention or … Read moreShould you just copy successful people – or try to be different?

How to Get People Tweeting About Your Product

Take a lesson from the Kraft marketing handbook, add you own twist and see what happens. Kraft ran a Twitter promotion in which the company identified pairs of people tweeting about Kraft Macaroni and Cheese and then contacted them, awarding prizes to the first to respond. This simple campaign garnered 1.5 MILLION tweets, yet it … Read moreHow to Get People Tweeting About Your Product