Folks, in this business your reputation is EVERYTHING. If you don’t want to get shut down by Paypal or your merchant account, if you want to be in business a year from now (or even a month from now) you’ve got to cut the crap and simply tell it like it is.
Yes, you still sell. But you use the TRUTH to sell. And if you have a great product that people want and a great offer, then you really don’t need to do that much selling anyway.
Every time you’re about to do anything in your business, ask yourself: What will this do to my reputation? Enhance it or hurt it? If it can hurt your reputation in ANY way, then just say NO.
Here’s an example: The other day a marketer (who shall remain nameless) launched a new 20 page triple spaced PDF on how to make quick money online. So far so good, right? (Actually, the report was 29 pages, but the other 9 pages were pleas for testimonials and a sales letter for an upsell. And the sales letter was at the beginning of the report AND at the end of the report.)
This marketer has put out other products on the Warrior Forum and received pretty good feedback. In fact, he’s built something of a reputation for himself, so much so that the moment this WSO launched people on his list were buying it without even reading the sales letter.
But guess what? This WSO was a flop – and in fact one of the techniques he recommended would get you BANNED from the Warrior Forum if you tried to use it. (He’s since removed that technique.)
The other techniques were about as basic as telling you that if you want to live, you should breathe. I mean it’s stuff that anyone who’s been in Internet Marketing longer than 5 minutes already knows. And one of the techniques isn’t even useful anymore since Google’s latest updates. But hey, who cares, he’s making his money, right?
So what happened? During the first few minutes of his launch one person after another wrote things like, “Whatever this guy puts out is gold – get this!”
Then those who purchased read the report. It only takes about 10 minutes to read because it’s a few pages of big font with widely spaced lines.
So next you see comments like, “I’m really disappointed,” and “Why don’t you give refunds?” and so forth.
He started taking one hit after another, and now his reputation with those buyers is shot.
Think about that – he worked for months to build his reputation, only to have it torn to shreds in one day.
Think before you act. The world really is watching you.