Pixie Dust and The Mountain of Mediocrity

Just a very quick post today so I can share with you this brilliant post I cam across recently. It’s from a few years ago but still 100% relevant today!
If you have a vague, uneasy feeling that this whole marketing via social media thing has gotten way out of hand and that we’ve lost sight of the key ingredient of marketing any product, you’ll love this post by Kathy Sierra.
And if you’re in a hurry, scroll down to the sentence in bold – do this one thing and you can become rich, it’s that good.

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