Business Idea – Niche Site Flipping for A Steady Income

There are likely a thousand and one different ways to make money online. So why would you want to build and flip niche websites? For one thing, the money is fairly quick. And for another, once you learn how to do it, it becomes an easy system you can duplicate over and over again whenever … Read more

Just What Is Hype, And How Can You Avoid Using It?

No doubt you’ve been told to avoid using “hype” in your copywriting and sales messages, right? And I’ll bet there have been times when you’ve closed a sales letter page because the hype was too ridiculous for words. But when it comes to defining hype and especially to determining how much is just right, the … Read more

How (And Why) To Build Trust In Your Business

You’ve worked hard (darn hard, in many cases) to get prospects to your website and your sales pages – and many times they are on the verge of buying when they suddenly decide NOT to. What happened? How can you get so very close to making a sale only to lose it? It’s no secret … Read more

The Secret Of Great Copy Writing – Write Like A Conversation!

Regardless of what you’re writing – a blogpost, an article, a sales message, etc. – your copy should sound personal and relevant to the person reading it. You don’t want to sound like you’re writing a textbook to a class of students or a news article to the masses. Instead, your tone should be similar … Read more