So this continues on from yesterday’s post about running webinars to make money
- Start the webinar on time. Don’t wait for stragglers, you’ll just irritate those who bothered to show up on time.
- Give some of your best stuff. Seriously, you want to majorly over deliver, because the more you give, the more your listeners will want to know. If you hold everything back then not only do you run out of things to talk about – your listeners also wonder if you know anything at all.
- Be a tease. Seriously, while you’re delivering great content you will also be inserting teasers here and there for the pitch that comes at the end. For example, you’re telling them how to do “a, b and c,” and of course they’ll need “d, e and f” which you don’t have time to cover here but you’ll give them a chance to learn all about it at the end of the presentation. For example: Your webinar is on traffic, so you teach several basic methods on the call and allude to the many advanced techniques they can also use – when they know how.
- Remember, it’s not about you, it’s about your audience. If your webinar system allows questions to be typed in (such as GoToWebinar) then the person who isn’t doing the talking can keep track of the questions and make sure they get answered. Great trick: Imagine you are a new listener hearing you for the first time. What do you want to know? What isn’t clear? What questions might you have? Always keep your listeners in mind, and even periodically check in with them to see if they’re following what you’re teaching.
- Make your offer deliciously irresistible. The entire webinar should flow nicely into the offer you’re making, and the offer itself should be as irresistible as possible. Pile on the benefits, make it clear what this will allow them to accomplish, and back it with a super strong guarantee. Place the URL of the order page on the screen and tell them exactly what will happen when they order.
- Give a bonus to the first “x” number who grab your offer. This is a great way to get them off the fence and moving fast. Depending on the price point and the number of listeners, limit your special bonus to the first 10 to 50 people who sign up.
- Stay on to answer questions and give order updates. If one person has a question there’s a good chance others have the same question. Plus you can be there in case they have a problem ordering. And as the orders come in, update the listeners on how many of the bonuses are already gone. This provides proof that others are buying and they should as well. You might even close out the webinar by letting them know you’re confident the bonuses will sell out this evening.
- Follow-up. Send an email thanking them for attending and reminding them of the URL to order if they haven’t already.
- Post the replay online for a few days and inform all those who did not attend to listen to it before you take it down.
It’s fairly common to make several thousand dollars from one webinar, depending of course on your offer and your listeners.
What if you don’t have a product to promote? Then you’ve got a couple of options:
- Choose an affiliate product and ask the product owner to do the webinar with you, splitting the profit between the two of you.
- Make your product a series of teaching webinars. These are additional webinars that they pay to attend to learn the rest of what it is you’re teaching. Record them and get transcriptions, and now you’ve got a product you can sell on future webinars.