Perhaps one of the easiest ways to make good money online is by doing webinars. Here’s how it works in a nutshell: You choose a date and topic for your webinar, promote it, give great information on the webinar and then promote a product at the end. It’s like one big informational sales letter, in that you begin by giving away a great deal of awesome info, and you close by offering them even more information or a service or membership they can use to implement what they’ve just learned.
If you either have a skill that others want to learn, or you can interview an expert who has the skill people want to learn, the you can do a webinar.
Here are the steps to ensure your webinars generate income…
- Make the webinar an experience. There is so much I can say about this, but it might all boil down to the following: Do NOT be boring. As you put your webinar together, think about your customers and what they want to learn and experience. Make it interesting, exciting and fun. Plan to show major enthusiasm for your topic, and to answer questions. Remember, they can leave the webinar any time they like, so make sure it’s worth staying for.
- Provide great tools. If you’re partnering or using affiliates, provide great blog posts and emails so they can drive as much traffic as possible to your opt-in page. And provide a good variety – you don’t want every affiliate sending out the same email, since they begin to look like spam. Instead, consider helping each affiliate to write a unique email tailored exclusively for their list.
- Spend time on your registration page. This is the page you and your partners or affiliates will be sending traffic to, and it’s do or die. Prospects decide whether or not to sign up for your webinar based upon what’s on the page, so spend a little time fine tuning it to produce the most sign-ups possible.
- In creating the slides for your webinar, try to have a new slide every minute or two with one or more important points on it. This keeps the webinar moving and interesting.
- You can do the webinar by yourself or with a partner. The nice thing about having a partner is you can have a give and take of information, adding in bits that the other might overlook. Of course whoever the expert is will do most of the talking, but the second person can ask questions and add a different dynamic to the call.
- Promote the webinar. Begin promoting no more than a week in advance because frankly, people have short memories. And as the webinar gets closer, promote it more often with increased urgency.
- Send reminders. The day before the webinar is the time to send the first reminder, preferably in the early evening. Send the second on the morning of the webinar, and the third reminder 30 minutes before it begins. “Did you forget?” Is a great subject line for the last minute email you send out. Also remind them that there are far more people signed up than there are open webinar slots (assuming this is true, which it usually is.) Suggest they get on the webinar early to ensure they get a “seat.”