This is a video that walks the prospect through the process of purchasing the product you’re promoting, getting to the download page, downloading the product, and even providing them with a sneak peak at the contents. You’re not going to let them see the whole thing of course, but what you’re doing is whetting their appetite and letting them experience what it’s like to get the product. This kind of video can greatly increase your conversion rate because it’s like pulling back the curtain and letting them get a private sneak peak at the goods.
You can review the product live on the video in a helpful way, not selling them but rather acting as their advocate, pointing out what’s included and even showing what’s missing from the product. This makes you highly believable and reduces the prospect’s buying resistance. Plus, once you’ve shown them what the product doesn’t contain but should have, you can then let them know you are providing that missing ingredient as a bonus.
This video provides instant proof that the product is not a scam, which is especially important outside of the Internet Marketing arena where people are more likely to have made fewer online purchases in the past. Providing this sneak peak behind the curtain shows that you in fact purchased the product yourself which instills instant trust that you are offering the unbiased truth. In fact, it presents you as as their buyer advocate, which helps to explain why these videos are so powerful in increasing sales.
You can even take this video concept one step further by creating a second video that shows the product in action. For example, if the product teaches how to drive traffic, implement one of the techniques it teaches and then show your readers the before and after of what this technique has done for your traffic and your sales in the last few days. Now that’s powerful!
Creating these videos entails a little bit of extra work. However, they can double and even triple your conversions, especially if you’re not making the other mistakes I covered in this article. And if you’re earning $50 commissions or $500 commissions, the small amount of extra effort is well worth your extra investment of time. Just think – if it takes you 2 hours to create those 2 videos (it should take far less) and you make an extra dozen sales at a $50 commission rate, you’ve just earned $300 an hour.