Don’t expect them to fall all over themselves in gratitude that you wrote. If the answer comes back negative, write back and tell them thank you very much for considering it, and you look forward to an opportunity to perhaps work with them in the future. Don’t rant or rave or get nasty – the last thing you want to do is slam the door on future opportunities.
If the answer comes back as anything other than a no, then odds are it can develop into a definite yes, but only IF you don’t fumble the ball. The typical response you get back is going to be for more information. Provide it and answer any questions they give you. Keep in mind that the things they are likely looking for in a potential JV Partner are…
ñ Confidence and professionalism.Do you know what you’re doing? Are you capable?
ñ Experience. What is your experience as related to the topic of this JV? What are you bringing to the table?
ñ Trustworthy and reliable. Will you do what you say? Can they trust you?
As to what a JV Partner is looking for in the JV itself…
ñ No huge time commitments. Big commitments are scary and stressful, small ones are much less so. Don’t ask them to write a 300 page ebook for your JV – it isn’t going to happen.
ñ Enhanced reputation. Is this a quality product that provides lots of value? Or are you looking for the quick buck?
ñ More buyers for their own list. If you can bring buyers to the table, you’ve got a powerful motivation for them to participate.
ñ Money. Of course this is often (but not always) a motivator – how much money might they make in relation to the time invested? However, don’t assume this is their primary motivation. A good marketer knows that growing their list of buyers provides far more income on a long term basis than making quick money today. And no decent marketer wants to make a quick buck if it risks their reputation with their list.
Next you will iron out the details, go above and beyond the expectation of your partner every chance you get and run the best Joint Venture you possibly can. Hopefully it is a great success. And no matter the outcome, there is still one more step to take before you’re done, and that is to thank your JV Partner in a memorable manner. Why? Because many marketers do several JV’s a month, and if you’re not memorable, they may not say yes the next time you ask. Do a little research, find out what they like, and then send it to them. Does he like cigars? Is she partial to good coffee? It doesn’t have to be expensive because it’s not about the money, it’s about saying THANK YOU!!!
Building good relationships with JV partners is like building an investment in your future