That first email to a potential JV Partner is scary, isn’t it? What should you say? What shouldn’t you say? Will they reply? Will they think you’re some schmuck hayseed from the sticks?
First of all, don’t worry about getting rejected. Everyone gets rejected now and then, and online it’s usually a simple matter of being ignored. If this happens, realize that they may not have seen your email and send it to them again. Be nice, be respectful, and be persistent. After all, you’ve got nothing to lose by asking.
But there are ways to greatly increase your chances of getting that JV by simply doing the right things in your email. What I recommend…
- Be personal, warm and friendly. Imagine you’re writing to your mother or father – you’d go out of your way to be polite.
- Reference something recent they’ve done. Maybe it’s their latest product or blog post – mention something about it so they know you’ve actually read the post or purchased the product.
- Play to their ego. Praise the post, product or whatever it is that you’re mentioning. NOTE: Praise it in a direct, specific and honest way. Don’t just say, “Great post, man!” Instead, say something like, “Thanks so much for the video creation tips – I’m going to follow your advice because I’ve learned first hand that your methods work.” A general compliment works too if you’ve been reading their content for awhile and can say so.
- Get to the point. Don’t write 3 pages on your personal history of Internet Marketing. Get to the crux of your communication, which is your proposal.
- Propose your plan. Again, don’t waffle and don’t digress. Get to the point and let them know what you’re suggesting.
- Be an authority. This isn’t the time to brag or boast, but it is the time to let them know that you’re experienced. JV Partners aren’t looking to hold your hand, they’re looking to do deals that put new buyers and new money in their pocket.
- If you’ve got proof, use it. For example, if you’re proposing a collaboration on a traffic product and you’re good at getting traffic, show them a link to a few screen shots of your traffic. You’re putting their mind at ease that you know what you’re doing.
- Outline the deal without a lot of detail. If you’re proposing they keep 100% on the front end and 50% of the back end, say so. Don’t tell them which hosting company you use or what hours you work.
- Ask. Ask them for feedback, to do the deal, whatever. Close with a call to action so that it’s super clear the next move is theirs and you’re looking for a response. Again, you’re not dictating – you’re simply being professional in a warm, friendly manner.
Send and wait for a response.