The Secret of Successful Marketers – The Success Mindset (Part 2)

Here’s part 2 of my post about the “Success Mindset”



Every time you find yourself reacting negatively to something, correct yourself by seeing it as a challenge rather than a problem or obstacle. Do this enough and you will program yourself for success – after all, you cannot help but be successful if you are constantly taking positive action – and you can only take positive action when you first think the positive thoughts that lead to that action.

Also, learn to think long term. Success isn’t leaping from one idea to the next, never settling on a course of action. Success is found when you choose your path and then stay on that path until you reach your destination. True, the trip may not unfold as you plan, but so long as you keep your eyes on the prize and continue to move forward, you cannot help but succeed.

And you don’t need to invent new markets – rather, you need only find a market that is already profitable and then find ways to improve on what is being offered to that market. Find out what it is that people want, and not only deliver it to them, but go above and beyond in ways that are so extraordinarily helpful and pleasing, your name becomes synonymous with incredible value in that niche.

Forget magic bullets or new fangled programs that proclaim they will change everything for you in the wink of an eye. Instead, choose your niche, create your squeeze page and/or website and/or blog and focus on building your list with quality subscribers and new customers. Forget the gimmick that places  thousands people on your list in a week who give you bogus email addresses or couldn’t care less about your niche – it’s a waste of your time and resources. Better to have 50 people on your list who are truly interested in your niche than 500 people who aren’t. And better to have 2 proven buyers in that niche than 50 freebie seekers.

By focusing on finding a system that puts 5 or 10 great leads on your list each day, in short order you will find the method that works for you, day in and day out. And once you’ve got it, it’s a simple matter to ramp it up so that the 5 or 10 become 50 or 100 or more. But it all starts at the beginning, at finding what works to bring in that first truly interested subscriber, and then the second and so forth. There are no shortcuts. True, there are many who will sell you on the idea that you can make your fortune or build your list overnight, but ask yourself this – who prospers when you purchase their product? Always it is them, while you are left with a little less cash and a little less hope.

Let others search for the holy magic grail of traffic that instantly floods their site with traffic. The thing about floods is while they are fast and deep, they’re also messy and short lived. Instead, gradually grow your business on a rock solid foundation that can withstand any storm. Think of grabbing a few hundred or thousand dollars overnight, only to be left with no more income, versus doubling a penny each day for 30 days. Which would you choose? The doubling penny, of course. Yes, it leaves the cupboards bare for the first days and weeks – but then what an embarrassment of riches you receive as it builds and builds into a solid income that arrives day and night, regardless of the economy, trends, quirks in the market, competition and so forth.

And success is not just a matter of mindset, and not just a matter of choosing a path and sticking to it, finding what works and doing more of it – it’s also about developing your skills as a marketer. What if this week you master how to write and submit articles that send traffic and links to your site? Perhaps next week you master setting up a blog and writing a post each day. And perhaps the week after you learn how to make short videos that inform and drive traffic. If each week you pick one new task to master, in less than 3 months you will know more than 95% of marketers out there. You don’t need to master everything, but you do need to master some things – and those things are again determined by the path that you choose to build your online business.

And here’s the kicker – when you’ve chosen your path to success and know what it is that you want to accomplish, you can go back to all those many programs you’ve purchased in the past and extract the jewels of information that do fit in with your business. Because now that you know your destination and you have  good idea of how to get there, you’ve also gained the discernment necessary to find just the right information you need to get you there faster.

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